Campbell and Lace: comeback kids

Garry Lace offers this prediction of how adlanders will react to news of his forthcoming start-up, Campbell Lace Beta, with Robert Campbell. He says 40% of them will say it's great, 40% will say it's interesting and 20% will be hoping it fails. What's certain is that the agency will begin life lean with few staff. What's likely is that it will open its doors with a blank client list. The vague idea is that the founders will draw on their connections with a variety of specialists -- from Web designers, e-commerce and television production companies to PR, customer relationship marketing and mobile media specialists -- to provide bespoke solutions to client communication challenges.