Parkinson takes senior Starcom role

Pru Parkinson, a founding partner of Nylon, has been appointed to the newly created role of group strategic planning director at Starcom. The move completes the Starcom UK chief executive Linda Smith's new line-up at the Publicis-owned agency. Parkinson will be responsible for Starcom's core product offering, strategic research and insight, marketing and new business. She has also been handed a seat on the Starcom management board. Parkinson, who quit Nylon a year ago and has since been working on a freelance basis, joined the WPP-owned communications planning business as a founding partner in 2004.