Is future bright for 4Digital?
If there is one complaint from media agencies about 4Digital Group, it is a lack of recent communication about its plans. Things started to go quiet around 4Digital when Digital One's majority shareholder, GCap, announced its plans to withdraw its 63% stake in Digital One in an effort to ward o...
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Veröffentlicht in: | Campaign 2008-08, p.12 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | If there is one complaint from media agencies about 4Digital Group, it is a lack of recent communication about its plans. Things started to go quiet around 4Digital when Digital One's majority shareholder, GCap, announced its plans to withdraw its 63% stake in Digital One in an effort to ward off a bid from Global Radio. Richard Jacobs, the head of radio at MediaCom, is sure it will be a boon to commercial digital radio. This feels like a worthwhile solution to a complex situation, which should enable the broadcasters involved to offer fresh, unique, well-targeted and engaging radio brands to a wide audience. |
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ISSN: | 0008-2309 |