Are politics ruining Thinkbox?

Four television broadcasting industry executives shared their views on whether politics is ruining Thinkbox. Media Planning Group broadcast director Jim McDonald believes the timing is unfortunate because, after one big industry event at Olympia last year, Thinkbox has yet to follow this up with more activity. According to Honda customer communications manager Ian Armstrong, the question is how effective is Thinkbox if it moves away from the original structure. OMD UK head of television Neil Johnston believes Thinkbox now has much to do to win around agencies and advertisers. Marketing bodies ebb and flow with the fortunes of their media.