PRIVATE VIEW: CREATIVE

PRIVATE VIEW: CREATIVE

Six new advertising campaigns are critiqued. The campaigns are for: 1. Snickers by Abbott Mead Vickers BBDO, 2. Hellmann's by Lowe London, 3. Monday by Us and M&C Saatchi, 4. Magic 105.4 by St Luke's, 5. Virgin Trains by Craik Jones Watson, and 6. British Airways by Bartle Bogle Hegart...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Veröffentlicht in:Campaign 2006-11, p.28
1. Verfasser: Silburn, Paul
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Advertising agencies
Advertising campaigns
Attention deficit hyperactivity disorder
Audiences
Bears
Manycompanies
Marketing
Motion picture directors & producers
Writers
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Beschreibung
Zusammenfassung:Six new advertising campaigns are critiqued. The campaigns are for: 1. Snickers by Abbott Mead Vickers BBDO, 2. Hellmann's by Lowe London, 3. Monday by Us and M&C Saatchi, 4. Magic 105.4 by St Luke's, 5. Virgin Trains by Craik Jones Watson, and 6. British Airways by Bartle Bogle Hegarty.
ISSN:0008-2309