PRIVATE VIEW: CREATIVE: Steve Aldridge, creative partner, Partners Andrews Aldridge

Recent advertising campaigns are briefly reviewed. The new Golf GTi ad is beautiful, elegant and entertaining. I could watch it again and again. Updating Gene Kelly's classic routine into break-dancing is a breathtakingly simple idea, stunningly executed. A worthy modern addition to the great VW advertising tradition. It succeeds exactly where the Mercedes-Benz A-Class spot fails. A tired old strategy can only result in creative work with a familiar feel, which the flashy film visuals fail to rescue.