Sky's WTVML system: An expert's view
The promise of this next phase of interactive TV is great. The ad (at the end of WWF wrestling) asked the viewer to enter his title, name and age through the letters on the keypad, in order to receive a free sample of Nivea Satin Sheen. If marketers want the viewers to make an effort, they should go...
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| Veröffentlicht in: | Campaign 2003-07, p.10 |
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| Format: | Artikel |
| Sprache: | eng |
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| Online-Zugang: | Volltext |
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| Zusammenfassung: | The promise of this next phase of interactive TV is great. The ad (at the end of WWF wrestling) asked the viewer to enter his title, name and age through the letters on the keypad, in order to receive a free sample of Nivea Satin Sheen. If marketers want the viewers to make an effort, they should go beyond the free sample and give real reward for real expressed interest and effort. |
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| ISSN: | 0008-2309 |