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Public relations cannot compensate for tired or controversial advertising, but when built into an ad strategy up front it can significantly magnify its effect and minimize possible problems. Public relations as a part of ad campaigns is examined for Virgin Trains (RKCR/Y&R), WH Smith (AMV BBDO),...

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Bibliographische Detailangaben
Veröffentlicht in:Campaign 2002-03, p.32
1. Verfasser: Carter, Meg
Format: Artikel
Sprache:eng
Schlagworte:
Advertising agencies
Advertising campaigns
Effectiveness
Manycompanies
Public relations
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Beschreibung
Zusammenfassung:Public relations cannot compensate for tired or controversial advertising, but when built into an ad strategy up front it can significantly magnify its effect and minimize possible problems. Public relations as a part of ad campaigns is examined for Virgin Trains (RKCR/Y&R), WH Smith (AMV BBDO), Thomas Pink (M&C Saatchi), and Worldcom (Messner Vetere Berger McNamee Schmetterer/Euro RSCG).
ISSN:0008-2309