'IDOL' DEALING

When it comes to "American Idol," the contestants aren't the only ones who stand to win big. * Commercial sponsors linked to the show are also riding the "Idol" wave, a brand said to be worth $2.5 billion per year, according to 19 Entertainment, whose CEO, Simon Fuller, crea...

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Veröffentlicht in:	Billboard 2008-05, Vol.120 (21), p.54
1. Verfasser:	Olson, Catherine Applefeld
Format:	Artikel
Sprache:	eng
Schlagworte:	Anniversaries Corporate sponsorship Digital video recorders Television programs
Online-Zugang:	Volltext
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