'IDOL' DEALING

'IDOL' DEALING

When it comes to "American Idol," the contestants aren't the only ones who stand to win big. * Commercial sponsors linked to the show are also riding the "Idol" wave, a brand said to be worth $2.5 billion per year, according to 19 Entertainment, whose CEO, Simon Fuller, crea...

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Veröffentlicht in:Billboard 2008-05, Vol.120 (21), p.54
1. Verfasser: Olson, Catherine Applefeld
Format: Artikel
Sprache:eng
Schlagworte:
Anniversaries
Corporate sponsorship
Digital video recorders
Television programs
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Beschreibung
Zusammenfassung:When it comes to "American Idol," the contestants aren't the only ones who stand to win big. * Commercial sponsors linked to the show are also riding the "Idol" wave, a brand said to be worth $2.5 billion per year, according to 19 Entertainment, whose CEO, Simon Fuller, created the franchise. * Offscreen, other 19 Entertainment clients including David Beckham and the Spice Girls are getting their share of commercial breaks, too.
ISSN:0006-2510