'IDOL' DEALING
When it comes to "American Idol," the contestants aren't the only ones who stand to win big. * Commercial sponsors linked to the show are also riding the "Idol" wave, a brand said to be worth $2.5 billion per year, according to 19 Entertainment, whose CEO, Simon Fuller, crea...
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Veröffentlicht in: | Billboard 2008-05, Vol.120 (21), p.54 |
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description | When it comes to "American Idol," the contestants aren't the only ones who stand to win big. * Commercial sponsors linked to the show are also riding the "Idol" wave, a brand said to be worth $2.5 billion per year, according to 19 Entertainment, whose CEO, Simon Fuller, created the franchise. * Offscreen, other 19 Entertainment clients including David Beckham and the Spice Girls are getting their share of commercial breaks, too. |
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source | EBSCOhost Business Source Complete; ProQuest Central UK/Ireland |
subjects | Anniversaries Corporate sponsorship Digital video recorders Television programs |
title | 'IDOL' DEALING |
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