The Karo Group

The Karo Group

The agency's higher-profile image is confirmed by Sharon Bell, vice-president of marketing for Edmonton-based ATB Financial. "Two years ago if someone had asked me to name 10 Calgary agencies, [Karo] wouldn't have been among them." She says ATB moved to Karo primarily to work wit...

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Veröffentlicht in:Marketing 2007-11, Vol.112 (21), p.24
1. Verfasser: Ramage, Norma
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Advertising agencies
Annual reports
Awards & honors
Expansion
Marketing
Novelties
Promotional products
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Beschreibung
Zusammenfassung:The agency's higher-profile image is confirmed by Sharon Bell, vice-president of marketing for Edmonton-based ATB Financial. "Two years ago if someone had asked me to name 10 Calgary agencies, [Karo] wouldn't have been among them." She says ATB moved to Karo primarily to work with [Phil Copithorne] and [Leigh Blakely], but adds, "Now it's clear we made the right decision. They are smart, focused people who are very clear about their business model."
ISSN:1196-4650