It's All in the Game

It's All in the Game

"I think they've done very good things in the last couple of years," says Lynne Ricker, senior instructor in marketing at the University of Calgary's Haskayne School of Business. As examples, she cites store facelifts, improved inventory and a focus on new customers. "They a...

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Veröffentlicht in:Marketing 2006-11, Vol.111 (36), p.24
1. Verfasser: Ramage, Norma
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Advertising campaigns
Customers
Marketing
Retail stores
Sporting goods
Success
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Beschreibung
Zusammenfassung:"I think they've done very good things in the last couple of years," says Lynne Ricker, senior instructor in marketing at the University of Calgary's Haskayne School of Business. As examples, she cites store facelifts, improved inventory and a focus on new customers. "They are going beyond the parents buying sporting equipment for their kids." Ricker says Sport Chek's new look advertising "looks pretty good and goes well with what they're doing."
ISSN:1196-4650