CRM R.I.P.?: it was over-hyped, over-promised and over-sold. But is CRM truly dead?

CRM R.I.P.?: it was over-hyped, over-promised and over-sold. But is CRM truly dead?

If you are considering CRM, but have been scared off by the horror stories and anti-CRM hype, here are three suggestions for how you can increase your likelihood of CRM success.

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Bibliographische Detailangaben
Veröffentlicht in:Marketing magazine (Toronto) 2003-04, Vol.108 (13)
Hauptverfasser: Whitmore, Mark, Copulsky, Jonathan
Format: Artikel
Sprache:eng
Schlagworte:
Customer relationship management
Customers
Employees
Executives
Initiatives
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Zusammenfassung:If you are considering CRM, but have been scared off by the horror stories and anti-CRM hype, here are three suggestions for how you can increase your likelihood of CRM success.
ISSN:1196-4650