My life as a brand [Scott Gardiner learns the tough realities of the buck-a-book marketing biz]
In choosing the cover for the paperback version, Vintage Canada-the division of Random House often responsible for reissuing titles in trade paperback-decided to go with an entirely different look. "With the trade paperback, you hope to reach a larger audience at a lower price point," says...
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| Veröffentlicht in: | Marketing magazine (Toronto) 2001-04, Vol.106 (13), p.10 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
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| Online-Zugang: | Volltext |
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| Zusammenfassung: | In choosing the cover for the paperback version, Vintage Canada-the division of Random House often responsible for reissuing titles in trade paperback-decided to go with an entirely different look. "With the trade paperback, you hope to reach a larger audience at a lower price point," says Susan Roxborough, Vintage's associate publisher. "So for your paperback edition, we came up with something more playful and fun." |
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| ISSN: | 1196-4650 |