MESSAGE | FROM THE CO-CHAIRS

MESSAGE | FROM THE CO-CHAIRS

As even sophomore writers and art directors know, when it comes to putting a book together, less is more. Be ruthless with your work. Dump the stuff you have doubts about. Lose the spec campaigns. Don't even think about scam ads.

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Bibliographische Detailangaben
Veröffentlicht in:Marketing 2005-01, Vol.110 (12), p.4
Hauptverfasser: Paradis, André, Russell, Alan
Format: Artikel
Sprache:eng
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:As even sophomore writers and art directors know, when it comes to putting a book together, less is more. Be ruthless with your work. Dump the stuff you have doubts about. Lose the spec campaigns. Don't even think about scam ads.
ISSN:1196-4650