Web word of mouth

Web word of mouth

Enter the almighty Internet, and these conversations suddenly gain dual utility. First, online conversations are there for others to see, so they intrinsically generate buzz. second, they're an excellent source of market research and a handy benchmarking tool. "There's this idea that...

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Veröffentlicht in:Marketing 2006-07, Vol.111 (25), p.4
1. Verfasser: Halpern, Michelle
Format: Artikel
Sprache:eng
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Brand names
Consumers
Online advertising
Word of mouth advertising
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creator Halpern, Michelle
description Enter the almighty Internet, and these conversations suddenly gain dual utility. First, online conversations are there for others to see, so they intrinsically generate buzz. second, they're an excellent source of market research and a handy benchmarking tool. "There's this idea that consumers are talking about products again," says Patrick Thoburn, founder of Matchstick, a WoM marketing agency in 'lbronto. "And technology gives us empirical evidence of that."
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source EBSCOhost Business Source Complete
subjects Brand names
Consumers
Online advertising
Word of mouth advertising
title Web word of mouth
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