Web word of mouth

Enter the almighty Internet, and these conversations suddenly gain dual utility. First, online conversations are there for others to see, so they intrinsically generate buzz. second, they're an excellent source of market research and a handy benchmarking tool. "There's this idea that consumers are talking about products again," says Patrick Thoburn, founder of Matchstick, a WoM marketing agency in 'lbronto. "And technology gives us empirical evidence of that."