The Creative Eye
I've worked on wine before. It's not easy. Therefore, I'll forgive them for casting the beautiful 40-year-olds from the time-share condo brochure. I'll forgive them for the rainbow. I'll forgive them for having a unicorn in the commercial. I'll even forgive them for hav...
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| Veröffentlicht in: | Marketing Magazine 2003-12, Vol.108 (42), p.29 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | I've worked on wine before. It's not easy. Therefore, I'll forgive them for casting the beautiful 40-year-olds from the time-share condo brochure. I'll forgive them for the rainbow. I'll forgive them for having a unicorn in the commercial. I'll even forgive them for having mermaids in the radio. (Boy, I'm being generous.) But to have a virtually silent spot and end with arguably the most overused line in advertising history, "One of life's simple pleasures"? |
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| ISSN: | 1196-4650 |