A summary of the 1994 CPCU Journal readership survey

A summary of the 1994 CPCU Journal readership survey

Findings from the 1994 CPCU Journal readership survey are summarized. Respondents are profiled, with careful differentiation between readers who are members of the CPCU Society and those who are not. Rsponses to several different topics are highlighted, including items such as areas of readership in...

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Bibliographische Detailangaben
Veröffentlicht in:CPCU journal 1995-06, Vol.48 (2), p.121
1. Verfasser: Smith, Barry D
Format: Artikel
Sprache:eng
Schlagworte:
Editorials
Insurance industry
Job titles
Marketing
Polls & surveys
Property & casualty insurance
Readership
Reading
Response rates
Statistical data
Trade publications
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Zusammenfassung:Findings from the 1994 CPCU Journal readership survey are summarized. Respondents are profiled, with careful differentiation between readers who are members of the CPCU Society and those who are not. Rsponses to several different topics are highlighted, including items such as areas of readership interest and readership perspective on content characteristics of the CPCU Journal.
ISSN:0162-2706
2163-1786