The word from the waves

In the past several years, cruises have become a staple on the incentive travel menu, with both individual travelers and corporations becoming more cruise savvy. Confronted with an increasingly complex market, they now find a dizzying array of ships arriving each year, as an equally astonishing number of new ports and itineraries are introduced. The question is how does one keep pace. To find out, planners who are on the front lines were tracked down: the folks who are making effective use of cruises for incentive programs. One of those surveyed was Jeff Broudy, executive vice president for United Incentives, who believes the main challenge in today's abundant market is finding the right complement of ship and itinerary to suit the particular group.