Greasing the emotions
Motor oil company Valvoline recently changed its marketing tune to establish itself as a lifestyle choice for car lovers and grease monkeys alike.
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| Veröffentlicht in: | Incentive (New York, N.Y. 1988) N.Y. 1988), 1999-02, Vol.173 (2), p.8 |
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| Format: | Magazinearticle |
| Sprache: | eng |
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| container_issue | 2 |
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| container_title | Incentive (New York, N.Y. 1988) |
| container_volume | 173 |
| creator | O'Donoghue, Kevin Sean |
| description | Motor oil company Valvoline recently changed its marketing tune to establish itself as a lifestyle choice for car lovers and grease monkeys alike. |
| format | Magazinearticle |
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| fulltext | fulltext |
| identifier | ISSN: 1042-5195 |
| ispartof | Incentive (New York, N.Y. 1988), 1999-02, Vol.173 (2), p.8 |
| issn | 1042-5195 |
| language | eng |
| recordid | cdi_proquest_reports_225366818 |
| source | EBSCOhost Business Source Complete |
| subjects | Lubricants & lubrication Market strategy Marketing |
| title | Greasing the emotions |
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