Greasing the emotions

Greasing the emotions

Motor oil company Valvoline recently changed its marketing tune to establish itself as a lifestyle choice for car lovers and grease monkeys alike.

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Bibliographische Detailangaben
Veröffentlicht in:Incentive (New York, N.Y. 1988) N.Y. 1988), 1999-02, Vol.173 (2), p.8
1. Verfasser: O'Donoghue, Kevin Sean
Format: Magazinearticle
Sprache:eng
Schlagworte:
Lubricants & lubrication
Market strategy
Marketing
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Beschreibung
Zusammenfassung:Motor oil company Valvoline recently changed its marketing tune to establish itself as a lifestyle choice for car lovers and grease monkeys alike.
ISSN:1042-5195