P&G Buys Walker & Co

Walker & Co. has two brands - Bevel, a men's shaving brand tailored for men with coarse hair, and Form, a women's hair-care business centered around coily hair. "Over the course of the last year, the majority of our beauty brands are growing household penetration with the [African-American] consumer," said Alex Keith, head of beauty at P&G. "Our core brands haven't been brands that were organically part of this consumer community and culture." At Bevel, for example, the shaving products aim specifically to avoid ingrown hairs, and at Form, the focus is in coily hair types and multiday styling options.