Use design to communicate that you know your listeners

It is no secret that to engage audience members, you must first understand who they are. Begin by asking yourself who the majority of the audience represents. Also consider your personal relationship with this audience. After you understand who will be attending, you can assemble the right presentation. To design with your audience members in mind, you need to take time to choose colors, fonts and images that convey an understanding of them and their business. Use your design to keep pace with the time allotted for the presentation, to anticipate questions and even to provide more detail if necessary.