Cindy Crawford Marks L.A.'s New Beach Glam Brand Le Superbe

OG L.A. fashion tastemaker Jeannine Braden is gilding the beach with her contemporary label Le Superbe, which had its coming out party last week at the Brentwood boutique Permanent Vacation, with Cindy Crawford, Jenny Belushi, Heidi Brooks and more in attendance. Venice, Calif. native Braden has been a been a fixture on the L.A. style scene since the Nineties, when she started as a music video stylist (she and Belinda Carlisle were roomies), before launching into retail with Fred Segal Flair, opened in 1992 in the now-defunct Fred Segal Santa Monica. In her influential store, she merged laid-back Venice Dogtown style (Vans checkerboard slip-ons, baseball Ts) with luxury labels such as Chloé and Stella McCartney, helping to define the high-low California look. [...]she added rock-'n'-roll edge by tapping illustrator Nick Egan, whose work for The Clash, The Ramones, Duran Duran, Malcolm McLaren, Marc Jacobs and others helped shape the look of music and fashion in the Eighties and Nineties, to design all her graphics.