Adventures in extreme concept: wedding filmmaking

If you don't think extreme, high-end, genre-bending wedding concepts will sell in mid-level, middle-America markets, consider what Steve Zugelter of Studio+Z (formerly Glass Eye Video) has been up to lately. A year or so ago he did a combined same-day edit/trash the dress that conveyed the illusion that the bride and groom were trashing their wedding finery en route to the reception before pulling back the curtain and revealing them (in their first post-ceremony appearance) in all their wedding-day splendor. This summer, he's been involved in an extreme wedding concept that ratcheted up the "X" factor several more notches. Weddings are so structured, videographers all try to do this, but they can't. Calling the shots, getting them set up -- he really love it. That said, part of Zugelter's message is that it can be done, by booking concept-type productions that occur outside the business of the day.