Marketing: The Myths and Realities of How Architectural Services are Sold

Marketing: The Myths and Realities of How Architectural Services are Sold

Architects frequently sell their services on the strengths of past accomplishments, but they will be missing subjective critera by which a client may actually select them.

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Veröffentlicht in:Architectural Record 1989-10, Vol.177 (12), p.40
1. Verfasser: Cameron, Mark A
Format: Magazinearticle
Sprache:eng
Schlagworte:
Architecture
Marketing
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Beschreibung
Zusammenfassung:Architects frequently sell their services on the strengths of past accomplishments, but they will be missing subjective critera by which a client may actually select them.
ISSN:0003-858X
2470-1513