Finding the information gold in mountains of data

An increasingly diverse customer is demanding more value: the retailer needs to enhance the shopper's experience by providing fast, accurate and convenient shopping; likewise, retailers must also personalize their stores, so customers feel that they have been catered to. Detailed data provide retailers with opportunities to understand their business in ways that were not possible before. Today, properly implemented systems can help store management and headquarters personnel to identify consumer trends and understand the buying patterns to customers. For enterprising retailers, data of this type are "gold nuggets" needed for informed decision making.