Capitalizing on the growing trend of home schooling

The old one-room schoolhouse is morphing into a one-home schoolhouse as an increasing number of parents are opting to educate their children at home. Today, the reasons for home schooling vary from family to family, with the most common being worries about social and environmental issues such as safety in the schools, class sizes, and the quality of education. The next direction for this trend concerns gated communities. The Consumer Trends Institute foresees gated communities with pods of parents pooling their talents and knowledge to home school not just their own children, but groups of children. Actionable ideas in order to reach this community and capitalize on this trend include: 1. Open up your store, manufacturing plant or office to home schoolers and their parents for field trips. 2. Help families turn vacation destinations into educational trips. 3. Develop new products tailored to this market.