QAA: A PERSONAL TOUCH; MediaMonks' Wesley ter Haar on data personalization--and that new boss

[...]he says, S4 is opening doors to decision-makers so that "a lot of growth is coming from consultative discussions where brands are asking us, 'Something isn't where it needs to be--can you help us with that?'" Ter Haar, who is MediaMonks' chief operating officer, discusses working under Sorrell and gives his take on the marketing personalization approach at the heart of S4's strategy. [...]there's a self-congratulatory component where we high-five each other a lot at award shows and events. The internet had just hit and what we were learning in class just seemed so old-fashioned, so I pitched a business plan to my school saying I was going to "do internet" as my internship.