Future survival requires competitive skills

In the next 25 years, the companies that will succeed in the global power business will be those that best understand the productivity implications of the current power game. In the competitive free market for electricity, the inefficient will be driven out. Free market competition drives productivity improvement. At present, global industry players must achieve low-cost electricity with a continued emphasis on maintaining a reliable supply and increasing supply when needed. The connection of free market competition, higher productivity, and low cost electricity is evident in all areas of the power industry. In the next 25 years, the profitable companies will be first, world-class competitors. Regardless of who builds, owns or operates the power plants, high productivity will be an essential feature which will lead to low electricity prices everywhere.