Marketing sustainable design services

Sustainable design represents a major new area of practice for professional design services, yet it is often marketed as an afterthought in conventional statements of qualifications. Glumac International began marketing sustainable design services in July of 1997, and the focus helped attract new business and position the firm as an innovator in environmentally responsible mechanical and electrical engineering services and a preferred provider to architects, building owners and developers interested in sustainability. Marketers have a significant role to play in advancing the practice and business of sustainable design. By becoming literate in sustainable design, mastering the language and providing leadership within a firm, marketers can help provide a sustainable future for their firms.