Tomorrow' utility today--a look at what deregulation may bring

With deregulation on the horizon, there have been countless articles and endless speculation that the regulated utilities will be unable to adequately serve their customers' needs. While utilities have launched major advertising campaigns to explain the benefits they bring, many of these campaigns have consisted of new logos and flashy media advertisements, but the exact differences between the companies that Edison began and what they are becoming has not been evident. In Raleigh, North Carolina, the local utility had gone a step further, introducing innovative ways to serve its customers.