Street Signs: Science of the Drop: Street Wear, Sneaker Sellers Fine-tune Product Drops

Street Signs: Science of the Drop: Street Wear, Sneaker Sellers Fine-tune Product Drops

For sneaker and streetwear brands, releasing hyped products has become a delicate balancing" act of fairness and engagement. Apps, games, scavenger hunts and pop-ups are among alternatives to camping out.

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Veröffentlicht in:WWD 2017-06, p.1
1. Verfasser: Hughes, Aria
Format: Artikel
Sprache:eng
Online-Zugang:Volltext
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Zusammenfassung:For sneaker and streetwear brands, releasing hyped products has become a delicate balancing" act of fairness and engagement. Apps, games, scavenger hunts and pop-ups are among alternatives to camping out.
ISSN:0149-5380