Learning from failures and successes

People learn more from their failures than from their successes. They rarely analyze their successes. Failure tends to go the other route -- they mull the loss of a sale, a client or a big deal over and over again. It pays to examine both failures and successes, to really analyze "the whys" of some recent successes and failures. It is impossible to learn from failures if you don't know about them. Track sales volumes by important customers every week. The best way to find out why your customer dumped you is to ask them. When you understand why you have lost customers in the past, you can go a long way towards losing fewer going forward.