Showtime Touts Holyfield-Ruiz to Latinos

SET will spend heavily on Hispanic radio, television and print advertising. It will run radio spots in 18 top Latino markets through the Westwood One radio network, along with print ads in the top 20 Hispanic markets, [Suzan Couch] said.

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Bibliographische Detailangaben
Veröffentlicht in:	Multichannel News 2001-02, Vol.22 (9), p.30
1. Verfasser:	UMSTEAD, R. THOMAS
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising campaigns Boxing Cable television industry Hispanic Americans Marketing Pay per view television Professional sports Target markets Television broadcasting Television broadcasting industry Television networks Television sports United States
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	SET will spend heavily on Hispanic radio, television and print advertising. It will run radio spots in 18 top Latino markets through the Westwood One radio network, along with print ads in the top 20 Hispanic markets, [Suzan Couch] said.
ISSN:	0276-8593 1558-2965