Baghdad falls, news nets restaff

Baghdad falls, news nets restaff

Viewer interest in the Iraq war may diminish following Baghdad's fall last week, but that's not stopping some of the all-news networks from bulking up their resources there. Meanwhile, back in the U.S., the news networks report that more advertisers have returned and inventory loads are ex...

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Veröffentlicht in:Multichannel News 2003-04, Vol.24 (15), p.1
Hauptverfasser: Donohue, Steve, Forkan, Jim
Format: Artikel
Sprache:eng
Schlagworte:
Cable TV
Journalists
Market strategy
Media coverage
Services
Television broadcasting of news
Television networks
Television news
War
Workforce planning
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Zusammenfassung:Viewer interest in the Iraq war may diminish following Baghdad's fall last week, but that's not stopping some of the all-news networks from bulking up their resources there. Meanwhile, back in the U.S., the news networks report that more advertisers have returned and inventory loads are expanding. Cable News Network sent 40 additional reporters, producers and technical staff into Baghdad and other parts of Iraq late last week. Some MSNBC reporters embedded with military divisions. NBC News is also sending additional staffers into Baghdad and other parts of Iraq.
ISSN:0276-8593
1558-2965