MERCEDES ENLIVENS IMAGE WITH `DESIGNO' VERSIONS

Mercedes-Benz USA will roll out a "mass customization" program called "designo" this summer in an effort to add sparkle to its three-pointed star.

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Veröffentlicht in:Automotive News 1999-06, Vol.73 (5826), p.57-57
1. Verfasser: Age, DAVE GUILFORD Advertising
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container_end_page 57
container_issue 5826
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container_title Automotive News
container_volume 73
creator Age, DAVE GUILFORD Advertising
description Mercedes-Benz USA will roll out a "mass customization" program called "designo" this summer in an effort to add sparkle to its three-pointed star.
format Article
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ispartof Automotive News, 1999-06, Vol.73 (5826), p.57-57
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1557-7686
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source EBSCOhost Business Source Complete
subjects Automobile industry
Automobiles
Marketing
Product introduction
title MERCEDES ENLIVENS IMAGE WITH `DESIGNO' VERSIONS
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