MERCEDES ENLIVENS IMAGE WITH `DESIGNO' VERSIONS

MERCEDES ENLIVENS IMAGE WITH `DESIGNO' VERSIONS

Mercedes-Benz USA will roll out a "mass customization" program called "designo" this summer in an effort to add sparkle to its three-pointed star.

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Bibliographische Detailangaben
Veröffentlicht in:Automotive News 1999-06, Vol.73 (5826), p.57-57
1. Verfasser: Age, DAVE GUILFORD Advertising
Format: Artikel
Sprache:eng
Schlagworte:
Automobile industry
Automobiles
Marketing
Product introduction
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Beschreibung
Zusammenfassung:Mercedes-Benz USA will roll out a "mass customization" program called "designo" this summer in an effort to add sparkle to its three-pointed star.
ISSN:0005-1551
1557-7686