Warm words: the evolution of the climate change story

The climate is changing and so is the way people talk about it. The language used by media and professionals to discuss climate change is important because effective communications can help achieve change, whether it be consumer or organisational. In 2006 the Institute for Public Policy Research (ip...

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Veröffentlicht in:Consumer Policy Review 2008-07, Vol.18 (4), p.91
Format: Artikel
Sprache:eng
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Zusammenfassung:The climate is changing and so is the way people talk about it. The language used by media and professionals to discuss climate change is important because effective communications can help achieve change, whether it be consumer or organisational. In 2006 the Institute for Public Policy Research (ippr) and Energy Saving Trust commissioned research into the use of language about climate change in the public arena. In 2007 an extended follow-up report was produced- Warm Words II - and this article summarises its findings. [PUBLICATION ABSTRACT]
ISSN:0961-1134