Strategic Communication DURING TIMES OF Great Change

Strategic Communication DURING TIMES OF Great Change

En Route to Transformation, define systemic transformational change as change that alters the culture of the institution by changing select underlying assumptions and institutional behaviors, processes and products; is deep and pervasive, affecting the whole institution; is intentional; and occurs o...

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Veröffentlicht in:School Administrator 2008-04, Vol.65 (4), p.24
1. Verfasser: Duffy, Francis M
Format: Artikel
Sprache:eng
Schlagworte:
Changes
Communication
Definitions
Education
Leadership
Meetings
School buildings
School districts
Students
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Zusammenfassung:En Route to Transformation, define systemic transformational change as change that alters the culture of the institution by changing select underlying assumptions and institutional behaviors, processes and products; is deep and pervasive, affecting the whole institution; is intentional; and occurs over time. Wide Buy-In For systemic transformational change to be successful, all stakeholders must buy into and feel a part of the process of creating the bright future the school district leaders envision.
ISSN:0036-6439