Catching Customers' Eyes

Catching Customers' Eyes

The alliances we've set up within the GPA are more important than ever because we can offer the necessary scale that our customers need to operate in global markets," [Stephan Bestehorn] says. "In 2004, RLCs turnover was approximately 54 million, including Drukarnia, and in 2005 we�...

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Bibliographische Detailangaben
Veröffentlicht in:Paperboard Packaging 2006-02, Vol.91 (2), p.19
1. Verfasser: Kenny, Jim
Format: Artikel
Sprache:eng
Schlagworte:
Alliances
Associations
Brand names
Capital investments
Corporate profiles
Customers
ISO standards
Marketing
Package design
Packaging
Packaging industry
Paperboard
Pharmaceuticals
Point of sale
Trends
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Beschreibung
Zusammenfassung:The alliances we've set up within the GPA are more important than ever because we can offer the necessary scale that our customers need to operate in global markets," [Stephan Bestehorn] says. "In 2004, RLCs turnover was approximately 54 million, including Drukarnia, and in 2005 we're aiming for 60 million. Although that is quite sizeable we still have to serve the bigger customers on a strategic global scale and that's where the Global Alliance becomes vital.
ISSN:0031-1227