California businesses find new ways to be cool

With help from a state-funded rebate program, growing numbers of California businesses are dramatically reducing their cooling costs by taking advantage of a simple, cost-effective energy efficiency technology - cool roofs. Funded by the California Energy Commission, the Cool Savings with Cool Roofs Program is providing rebates to businesses, schools, local governments, and other entities that replace or resurface their old "hot" roofs with new, light-colored, energy-conserving cool roofs. The program not only helps participants to reduce cooling costs, and lower the overall cost of electricity for all state consumers, but also helps roofing contractors, many of whom are small businesses.