Platform Beer Co. forges ahead: Ohio City brewer is one of the fastest-growing in the country
While many breweries tend to focus most of their energy on distribution channels and a tight beer portfolio, Platform co-owners Paul Benner, 36, and Justin Carson, 37, have embraced a slightly different business model, one focused on taprooms, variety and hyper-localization. ' " With a rec...
Gespeichert in:
Veröffentlicht in: | Crain's Cleveland Business 2019-02, Vol.40 (7), p.10 |
---|---|
1. Verfasser: | |
Format: | Artikel |
Sprache: | eng |
Schlagworte: | |
Online-Zugang: | Volltext |
Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
container_end_page | |
---|---|
container_issue | 7 |
container_start_page | 10 |
container_title | Crain's Cleveland Business |
container_volume | 40 |
creator | Nobile, Jeremy |
description | While many breweries tend to focus most of their energy on distribution channels and a tight beer portfolio, Platform co-owners Paul Benner, 36, and Justin Carson, 37, have embraced a slightly different business model, one focused on taprooms, variety and hyper-localization. ' " With a record 7,000-odd breweries operating in 2018 -- the most since before Prohibition -- and overall beer sales holding flat, competition for market share has never been greater. Homebrewing inspiration Inspired by homebrewers, who are known to thrive on experimentation, dabbling in strange ingredients and unique styles, Platform's intent was to offer a rich selection of beers on draft in an open, relaxed setting similar to the breweries in Colorado that Benner had come to love. [...]where some critics may argue that turnover like that makes it difficult for consumers to latch on to a brand, Carson feels their approach is an asset when it comes to standing out from competitors, particularly outside of the Buckeye State (notably, Platform self-distributes across Ohio). |
format | Article |
fullrecord | <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_reports_2184235070</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2184235070</sourcerecordid><originalsourceid>FETCH-proquest_reports_21842350703</originalsourceid><addsrcrecordid>eNpjYuA0tDQ21DW2tDRmYeA0MLQ01zUyNjflYOAqLs4yMDA0NDax5GSQC8hJLEnLL8pVcEpNLVJwztdTAPLSU4sVEjNSE1N4GFjTEnOKU3mhNDeDkptriLOHbkFRfmFpanFJfFFqQX5RSXG8kaGFiZGxqYG5gTFRigCnECwJ</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2184235070</pqid></control><display><type>article</type><title>Platform Beer Co. forges ahead: Ohio City brewer is one of the fastest-growing in the country</title><source>Business Source Complete</source><creator>Nobile, Jeremy</creator><creatorcontrib>Nobile, Jeremy</creatorcontrib><description>While many breweries tend to focus most of their energy on distribution channels and a tight beer portfolio, Platform co-owners Paul Benner, 36, and Justin Carson, 37, have embraced a slightly different business model, one focused on taprooms, variety and hyper-localization. ' " With a record 7,000-odd breweries operating in 2018 -- the most since before Prohibition -- and overall beer sales holding flat, competition for market share has never been greater. Homebrewing inspiration Inspired by homebrewers, who are known to thrive on experimentation, dabbling in strange ingredients and unique styles, Platform's intent was to offer a rich selection of beers on draft in an open, relaxed setting similar to the breweries in Colorado that Benner had come to love. [...]where some critics may argue that turnover like that makes it difficult for consumers to latch on to a brand, Carson feels their approach is an asset when it comes to standing out from competitors, particularly outside of the Buckeye State (notably, Platform self-distributes across Ohio).</description><identifier>ISSN: 0197-2375</identifier><identifier>EISSN: 1931-3993</identifier><language>eng</language><publisher>Cleveland: Crain Communications, Incorporated</publisher><subject>Art galleries & museums ; Beer ; Breweries ; Business models ; Coffee</subject><ispartof>Crain's Cleveland Business, 2019-02, Vol.40 (7), p.10</ispartof><rights>Copyright 2019 Crain Communications Inc. All Rights Reserved.</rights><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>312,776,780,787</link.rule.ids></links><search><creatorcontrib>Nobile, Jeremy</creatorcontrib><title>Platform Beer Co. forges ahead: Ohio City brewer is one of the fastest-growing in the country</title><title>Crain's Cleveland Business</title><description>While many breweries tend to focus most of their energy on distribution channels and a tight beer portfolio, Platform co-owners Paul Benner, 36, and Justin Carson, 37, have embraced a slightly different business model, one focused on taprooms, variety and hyper-localization. ' " With a record 7,000-odd breweries operating in 2018 -- the most since before Prohibition -- and overall beer sales holding flat, competition for market share has never been greater. Homebrewing inspiration Inspired by homebrewers, who are known to thrive on experimentation, dabbling in strange ingredients and unique styles, Platform's intent was to offer a rich selection of beers on draft in an open, relaxed setting similar to the breweries in Colorado that Benner had come to love. [...]where some critics may argue that turnover like that makes it difficult for consumers to latch on to a brand, Carson feels their approach is an asset when it comes to standing out from competitors, particularly outside of the Buckeye State (notably, Platform self-distributes across Ohio).</description><subject>Art galleries & museums</subject><subject>Beer</subject><subject>Breweries</subject><subject>Business models</subject><subject>Coffee</subject><issn>0197-2375</issn><issn>1931-3993</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2019</creationdate><recordtype>article</recordtype><sourceid>BENPR</sourceid><recordid>eNpjYuA0tDQ21DW2tDRmYeA0MLQ01zUyNjflYOAqLs4yMDA0NDax5GSQC8hJLEnLL8pVcEpNLVJwztdTAPLSU4sVEjNSE1N4GFjTEnOKU3mhNDeDkptriLOHbkFRfmFpanFJfFFqQX5RSXG8kaGFiZGxqYG5gTFRigCnECwJ</recordid><startdate>20190218</startdate><enddate>20190218</enddate><creator>Nobile, Jeremy</creator><general>Crain Communications, Incorporated</general><scope>0TT</scope><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>7RQ</scope><scope>7WY</scope><scope>7XB</scope><scope>87Y</scope><scope>8AO</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>CLPLZ</scope><scope>DWQXO</scope><scope>EUPAP</scope><scope>EVNAE</scope><scope>FRNLG</scope><scope>GNUQQ</scope><scope>K60</scope><scope>K6~</scope><scope>KB~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0B</scope><scope>M2J</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope><scope>U9A</scope></search><sort><creationdate>20190218</creationdate><title>Platform Beer Co. forges ahead</title><author>Nobile, Jeremy</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-proquest_reports_21842350703</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2019</creationdate><topic>Art galleries & museums</topic><topic>Beer</topic><topic>Breweries</topic><topic>Business models</topic><topic>Coffee</topic><toplevel>online_resources</toplevel><creatorcontrib>Nobile, Jeremy</creatorcontrib><collection>News PRO</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>Career & Technical Education Database</collection><collection>ABI/INFORM Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Dateline (Alumni Edition)</collection><collection>ProQuest Pharma Collection</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>Global Newsstream</collection><collection>ProQuest Central Korea</collection><collection>U.S. Midwest Newsstream</collection><collection>U.S. Newsstream</collection><collection>Business Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ProQuest Newsstand Professional</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Dateline</collection><collection>Business Dateline</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><jtitle>Crain's Cleveland Business</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Nobile, Jeremy</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Platform Beer Co. forges ahead: Ohio City brewer is one of the fastest-growing in the country</atitle><jtitle>Crain's Cleveland Business</jtitle><date>2019-02-18</date><risdate>2019</risdate><volume>40</volume><issue>7</issue><spage>10</spage><pages>10-</pages><issn>0197-2375</issn><eissn>1931-3993</eissn><abstract>While many breweries tend to focus most of their energy on distribution channels and a tight beer portfolio, Platform co-owners Paul Benner, 36, and Justin Carson, 37, have embraced a slightly different business model, one focused on taprooms, variety and hyper-localization. ' " With a record 7,000-odd breweries operating in 2018 -- the most since before Prohibition -- and overall beer sales holding flat, competition for market share has never been greater. Homebrewing inspiration Inspired by homebrewers, who are known to thrive on experimentation, dabbling in strange ingredients and unique styles, Platform's intent was to offer a rich selection of beers on draft in an open, relaxed setting similar to the breweries in Colorado that Benner had come to love. [...]where some critics may argue that turnover like that makes it difficult for consumers to latch on to a brand, Carson feels their approach is an asset when it comes to standing out from competitors, particularly outside of the Buckeye State (notably, Platform self-distributes across Ohio).</abstract><cop>Cleveland</cop><pub>Crain Communications, Incorporated</pub></addata></record> |
fulltext | fulltext |
identifier | ISSN: 0197-2375 |
ispartof | Crain's Cleveland Business, 2019-02, Vol.40 (7), p.10 |
issn | 0197-2375 1931-3993 |
language | eng |
recordid | cdi_proquest_reports_2184235070 |
source | Business Source Complete |
subjects | Art galleries & museums Beer Breweries Business models Coffee |
title | Platform Beer Co. forges ahead: Ohio City brewer is one of the fastest-growing in the country |
url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-16T00%3A09%3A17IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Platform%20Beer%20Co.%20forges%20ahead:%20Ohio%20City%20brewer%20is%20one%20of%20the%20fastest-growing%20in%20the%20country&rft.jtitle=Crain's%20Cleveland%20Business&rft.au=Nobile,%20Jeremy&rft.date=2019-02-18&rft.volume=40&rft.issue=7&rft.spage=10&rft.pages=10-&rft.issn=0197-2375&rft.eissn=1931-3993&rft_id=info:doi/&rft_dat=%3Cproquest%3E2184235070%3C/proquest%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=2184235070&rft_id=info:pmid/&rfr_iscdi=true |