Platform Beer Co. forges ahead: Ohio City brewer is one of the fastest-growing in the country

While many breweries tend to focus most of their energy on distribution channels and a tight beer portfolio, Platform co-owners Paul Benner, 36, and Justin Carson, 37, have embraced a slightly different business model, one focused on taprooms, variety and hyper-localization. ' " With a rec...

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Veröffentlicht in:Crain's Cleveland Business 2019-02, Vol.40 (7), p.10
1. Verfasser: Nobile, Jeremy
Format: Artikel
Sprache:eng
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Zusammenfassung:While many breweries tend to focus most of their energy on distribution channels and a tight beer portfolio, Platform co-owners Paul Benner, 36, and Justin Carson, 37, have embraced a slightly different business model, one focused on taprooms, variety and hyper-localization. ' " With a record 7,000-odd breweries operating in 2018 -- the most since before Prohibition -- and overall beer sales holding flat, competition for market share has never been greater. Homebrewing inspiration Inspired by homebrewers, who are known to thrive on experimentation, dabbling in strange ingredients and unique styles, Platform's intent was to offer a rich selection of beers on draft in an open, relaxed setting similar to the breweries in Colorado that Benner had come to love. [...]where some critics may argue that turnover like that makes it difficult for consumers to latch on to a brand, Carson feels their approach is an asset when it comes to standing out from competitors, particularly outside of the Buckeye State (notably, Platform self-distributes across Ohio).
ISSN:0197-2375
1931-3993