Star gazing

Discusses the use of celebrities in advertising campaigns, stating that campaigns using famous people are no more and no less successful than those without them, mainly because of a lack of a good script for the commercial. The article analyses the four Fs for using a celebrity in commercials: fit,...

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Veröffentlicht in:	Creative Review 2004-08, Vol.24, p.58-60
1. Verfasser:	Pringle, Hamish
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Actors Advertising Celebrities Fame Motion pictures Success factors
Online-Zugang:	Volltext
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