Star gazing
Discusses the use of celebrities in advertising campaigns, stating that campaigns using famous people are no more and no less successful than those without them, mainly because of a lack of a good script for the commercial. The article analyses the four Fs for using a celebrity in commercials: fit,...
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| Veröffentlicht in: | Creative Review 2004-08, Vol.24, p.58-60 |
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| 1. Verfasser: | |
| Format: | Magazinearticle |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | Discusses the use of celebrities in advertising campaigns, stating that campaigns using famous people are no more and no less successful than those without them, mainly because of a lack of a good script for the commercial. The article analyses the four Fs for using a celebrity in commercials: fit, fame, facets and finance, and introduces some of the more successful advertising campaigns featuring celebrities, including Saltons Grilling Machine with George Foreman and a campaign with Wayne Rooney for Ford. |
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| ISSN: | 0262-1037 2515-4621 |