Demonstrating the values of luxury brands

While tragedy brings great sorrow and pain, it also offers opportunity for learning and growth. Moving forward into this holiday season and beyond, the first step for luxury brands is to focus on what they have, not what they lack. Most are American icons, having set the standard in their categories...

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Veröffentlicht in:	Brandweek 2001-11, Vol.42 (44), p.18
1. Verfasser:	Ziccardi, Donald P
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Advertising Advertising campaigns Air travel Brand image Brand names Consumers Customers Flags Holidays & special occasions Hotels & motels Jewelry stores Luxuries Market strategy Marketing Patriotism Profits Retail industry Savings bonds Terrorism Vacations
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	While tragedy brings great sorrow and pain, it also offers opportunity for learning and growth. Moving forward into this holiday season and beyond, the first step for luxury brands is to focus on what they have, not what they lack. Most are American icons, having set the standard in their categories for years. There is no better time to harness the power of their brand names and lead the effort of giving and healing. The real issue is not so much about flag waving as it is about brand leadership.
ISSN:	1064-4318