Met-Rx aims energy bar at women

This spring, nutritional food brand Met-Rx plans a $1.7 million ad campaign behind Source One, its first energy bar targeted specifically at women, aiming beyond hard-core athletes to include soccer moms and other active women.

Bibliographische Detailangaben

Veröffentlicht in:	Brandweek 1998-03, Vol.39 (12), p.14
1. Verfasser:	Stanley, T L
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising campaigns Food products Product introduction Target markets Women
Online-Zugang:	Volltext
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